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A logo is not brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

Here you have more information about then:

  • Branding
  • Identity design
  • Logo design

Then, these three concept are the base of marketing of the product or company. 

In this interesting blog you can read more about this topic: http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

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